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Medical & wellness

The doctor will see you. Anytime, anywhere.

The medical, healthcare, and wellness industries are furiously evolving. Digital health is disrupting the way people receive care. More doctor’s appointments are conducted virtually, and consumers take health into their own hands with digital services and devices. AI technology is unlocking drug discoveries. Weed is legal. Genomics research is taking off. And women’s health finally has a seat at the table. The people have spoken, and they want better healthcare. It’s up to us, the innovators, to deliver it.

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Transportation & Mobility

There’s no getting around, getting around.

Fragmentation of the urban mobility landscape is unfolding before our eyes. New micro-mobility solutions arrive on our sidewalks unannounced, and bold promises of an autonomous, post-ownership future abound. However, the viability of many of today’s most prominent mobility insurgents is in question, as losses and legislation catch up with disruptive models. Meanwhile, traditional OEMs are facing slumping sales, renewable energy sources are shifting the market, and Gen-Z has a serious lack of interest in driving. What will be the fate of mobility? Maybe Doc was right when he exclaimed, "where we're going, we don't need roads!" Buckle up and hold on as we drive into the future.

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Consumer Electronics

Objects are becoming smarter, but do consumers see the value? 

Smart water bottles, wearables, connected refrigerators, app controlled coffee cups…there is a race to connect anything and everything. But the corresponding cost and complexity can drag down revenue. While connected electronics show a promising trajectory, businesses looking to make their products smart need to ensure viability by uncovering what consumers find valuable, designing around these preferences.

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Consumer Packaged Goods

What matters to customers in an age of super-abundance?

The CPG industry is facing a complicated future: consumers are challenging the status-quo as they increasingly turn to in-home delivery, meal kits, prioritize neuro-nutrition, and dabble in bio-hacking. At the same time, demands for transparency and sustainability in ingredients and packaging place pressure on margins and supply chains. This shift has given rise to endless options of challenger and direct-to-consumer brands, all fighting for relevance alongside industry leaders. This landscape, coupled with the need to deliver a consistent omni-channel experience means that understanding what truly matters to consumers is all that matters.

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