Empathy is at the core of Pull’s process. We understand your business holistically, from the perspectives of your organization to the needs and motivations of your customers.
Pull uses qualitative design research to better understand the how and why behind people’s behaviors and motivations. It gives us context and helps us build or refute hypotheses, which then become the foundation for our insights.
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Ethnographic interviews
In-depth interviews
Observational studies
Shop-alongs
Mobile diaries
Co-creation
Pull works with end-users and target customers to innovate new solutions. We believe that participatory design is the most effective way to validate product marketability and build stakeholder alignment.
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Behavior labs (in conjunction with low fidelity stimuli & prototypes)
Product, service, & brand reaction sessions
Preliminary usability testing
Audits
Pull gets into the weeds when it comes to data. We believe in evidence-based strategies, and we cultivate a thorough understanding of both market trajectories and business improvement opportunities. This is how we drive possibility.
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Trend mapping
Tech audits
Corporate culture
Insight Development
Pull develops insights from the top down, and the ground up. By methodically applying these techniques, we translate user behaviors and unarticulated needs into actionable solutions.
