SERVICES
Industrial design
Prototyping
Results
The Rapide S concept was successfully unveiled at the 2016 CES show
The launch represented the first concrete output of Aston Martin and LeEco’s partnership
SCOPE
Pull’s team worked directly with in-house engineers throughout the design and implementation process. Starting with a technical briefing, our designers immersed themselves in the Rapide S, not only to understand the critical technical needs, but to also grasp the full essence of an Aston Martin.
Concept debut at CES 2016
