Luxury Service Concepts
Understanding customers and identifying opportunities
Identify key needs and gaps in the lives of the luxury customer that can be translated in new Opportunity Territories for service innovation.
Exploring with customers
Down-select Opportunity Territories and service concept directions to be validated and built upon in a series of co-creation sessions with target customers.
Defining concepts
Refine and prioritize new service concepts for development and piloting to meet the client’s criteria of HIGH ECONOMIC RETURN and HIGH BRAND IMPACT.
