Luxury Vehicle Ethnography & Experience Design

Understanding customers and identifying opportunities

Attain a deeper picture of the customer’s behaviors to properly align near and potentially long-term design and marketing opportunities for the new vehicle.

Exploring opportunities with customers

Work with target customers to prioritize and refine solutions for experience enablers.

Mapping key moments in the customer’s vehicle experience and associated concepts

Mapping key moments in the customer’s vehicle experience and associated concepts

Synopsis of the moment and conceptual experience enablers and supporting customer insights

Synopsis of the moment and conceptual experience enablers and supporting customer insights

Example of customer co-creation session using low-fidelity behavioral prototypes and summary of research session findings

Example of customer co-creation session using low-fidelity behavioral prototypes and summary of research session findings

Example of customer co-creation session using low-fidelity behavioral prototypes and summary of research session findings

Example of customer co-creation session using low-fidelity behavioral prototypes and summary of research session findings

Synopsis of the moment and conceptual experience enablers and supporting customer insights

Synopsis of the moment and conceptual experience enablers and supporting customer insights

Example of customer co-creation session using low-fidelity behavioral prototypes and summary of research session findings

Example of customer co-creation session using low-fidelity behavioral prototypes and summary of research session findings

Mapping key moments in the customer’s vehicle experience and associated concepts

Synopsis of the moment and conceptual experience enablers and supporting customer insights

Example of customer co-creation session using low-fidelity behavioral prototypes and summary of research session findings

Example of customer co-creation session using low-fidelity behavioral prototypes and summary of research session findings

Synopsis of the moment and conceptual experience enablers and supporting customer insights

Example of customer co-creation session using low-fidelity behavioral prototypes and summary of research session findings

Defining concepts

Recommend solutions for further development based on customer behavior and priorities.

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